Privacy policy

Last updated: July 28, 2026

Norvell London operates this store and website (the "Services") and is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you use the Services or communicate with us. By using the Services, you acknowledge that you have read this Privacy Policy.

Personal Information We Collect or Process

  • Contact details — name, address, billing/shipping address, phone number, email.
  • Financial information — card and payment details, transaction details, payment confirmation.
  • Account information — username, password, preferences and settings.
  • Transaction information — items you view, add to cart or wishlist, purchase, return, exchange or cancel.
  • Communications — information you include in support inquiries.
  • Device & usage information — device, browser, IP address, and how you interact with the Services.

How We Use Your Personal Information

  • To provide, tailor and improve the Services — process payments, fulfil orders, manage your account, arrange shipping, and handle returns and exchanges.
  • For marketing and advertising — you can opt out at any time.
  • For security and fraud prevention.
  • To communicate with you and provide customer support.
  • For legal reasons — to comply with applicable law or valid legal process.

How We Disclose Personal Information

We may disclose your information to Shopify and service providers who perform services on our behalf (payment processing, analytics, customer support, fulfilment and shipping), to business and marketing partners, where you consent, to our affiliates, and to comply with legal obligations. We never sell your personal data.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties located in other countries. To learn more, see the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may link to third-party sites. If you follow such links, review their privacy and security policies. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you believe a child has provided us information, contact us to request deletion.

Security and Retention

No security measures are perfect, and information sent to us may not be secure in transit. How long we retain your personal information depends on whether we need it to provide Services, maintain your account, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have the right to access, delete, correct or port your personal information, and to opt out of marketing at any time via the unsubscribe link. If you reside in the UK or EEA, you may also object to or restrict processing and withdraw consent. Contact us using the details below to exercise these rights.

Complaints & International Transfers

If you have complaints about how we process your personal information, contact us below; you may also lodge a complaint with your local data protection authority. We may transfer, store and process your personal information outside the country you live in; where we transfer it out of the UK or EEA, we rely on recognised transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date.

Contact Information

Store name: Norvell London
Company name: Apex Brand Labs LLC
Company Address: 1309 Coffeen Avenue STE 1200, Sheridan, WY 82801, USA
Warehouse Address: 10 Milnthorpe Road, Chiswick, London, W4 3DX, United Kingdom
Company no.: 2026-001910067
Phone: [UK phone — to add]
Email: info@norvell-london.co.uk

Monday–Sunday, 9:00–17:00 (GMT)
We aim to respond to your inquiries within 24 hours.