About Us

Norvell London is an eyewear label built on restraint. Where much of the market leans on logos and noise, we do the opposite — a small, considered collection of sunglasses designed to be worn every day and to outlast the season.

Every frame is cut from premium acetate and fitted with UV400 lenses as standard, and each takes its name from a corner of the city that shaped us: Marylebone, Chelsea, Soho, Belgravia, Notting Hill. Quiet references, for people who notice the details.

Our mission

To make considered, everyday eyewear that feels effortless — clean shapes, quality materials, and full UV protection on every pair, without the gimmicks or oversized branding.

Our vision

To become the eyewear name Londoners reach for first — a byword for understated quality rather than hype.

Norvell London is a brand operated by Apex Brand Labs LLC, a company registered in the United States, serving customers across the United Kingdom.

Company Info

Store Name: Norvell London
A brand operated by Apex Brand Labs LLC.
Company no.: 2026-001910067

Company Address:
1309 Coffeen Avenue STE 1200
Sheridan, WY 82801, United States

UK Warehouse Address:
10 Milnthorpe Road, Chiswick, London, W4 3DX, United Kingdom

Customer Care

Email: support@norvell-london.co.uk
Customer Service Hours: Monday–Sunday, 9:00–17:00 (GMT)

We aim to respond within 24 hours.